Roberta Kruse-Fordham

Practice Manager

Meet our Practice Manager, Roberta!

Roberta is an experienced operations leader with over 20 years in the lifestyle, leisure, and wellness industries, including more than seven years in the medspa space – a field she is deeply passionate about. She specializes in business development, operational strategy, team building, and driving performance improvements. Roberta has overseen multiple facilities across the U.S., led enterprise-wide initiatives, and built high-performing teams aligned with business goals.

She holds a degree in Exercise Science and studied Communication and Organizational Leadership at Marist College. In addition, she is a certified Personal Trainer through the National Academy of Sports Medicine. With a strong foundation in fitness, wellness, and hospitality, Roberta is also a skilled communicator and dedicated mentor, known for inspiring others and delivering sustainable results in dynamic environments.

Outside of work, Roberta enjoys spending time with her family, being outdoors, hiking, working out, traveling, and relaxing at home.